In brief: The figure refers to newly submitted tracks each day. It does not mean that half of Deezer’s entire catalogue is AI music.

Why is the share so high?

Generators can create many files quickly, and distributors make it possible to submit them in large batches. Volume alone does not equal listening or quality, but it can make original artists harder to discover.

What is Deezer fighting?

The company’s research lead points mainly to automated systems that generate and upload thousands of songs, then use artificial streams to seek royalties. That makes this both a fraud-prevention and a recommendation-quality problem.

What should AI creators learn from this?

A smaller number of carefully developed songs is more valuable than an unchecked flood. Original lyrics, a recognisable creative direction, transparent disclosure and genuine audience building provide a stronger long-term foundation.

A seriously unserious ending

The algorithm’s morning

Deezer’s system logs in: “Good morning, 30,000 new tracks arrived today.” — “And listeners?” — “They are still having coffee.”

Source: TechRadar — interview with Deezer's head of research.